“ Given that DLG has several brands, if I work in marketing will I focus on one brand or several? ”

Megan P. asked a question in topic General
to Any Marketing and Comms  Insiders

Project Delivery Officer, Direct Line Group

Hi Megan.

It really depends on the role. In my role I work across all brands and products within our Personal Lines team (to customers). We also have a commercial side of the business which focuses on all products Business to Business.

Brand managers tend to work on one brand and product (i.e. Direct Line Motor Insurance).

Although in a role you might only work day to day on one brand and product, you are regularly exposed to the goings on in all of them. We have a lot of cross portfolio sessions, and as a marketing team work closely to share learning's and insights across the products.

Hope that answers your question, however if you have any further questions feel free to drop me a note.


Direct Line Group

Direct Line Group is an organisation with a clear mission: to make insurance much easier and better value for customers. We're one of the leading motor, home and small business insurers in the UK. We’re home to some of the nation’s best-known brands, including Direct Line, Churchill, Privilege, Green Flag and NIG.

If you share our vision and are ready to take the lead with us, apply now or visit directlinegroupcareers.com  for more information.

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